Thinking Outside The Shoe Box

I came across an article about a Puma and fuseproject collaboration on Trendcentral. For the last few years the two parties have been working on reinventing the shoe box. The outcome? No more box. Now Puma's "Clever Little Bag" is a shoe container and reusable bag.

And by eliminating the shoe box, Puma reduces their cardboard use by 65%. The new design is part of Puma's new long-term sustainability program called Puma.Safe. Look for them in stores starting in 2011.

Good news for sneaker heads everywhere.